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by Roger Moyer and António Martins, 14 Aug 1999
At the turn of the century the two principal British steamship lines
operating in the North Atlantic were the Cunard Steam Ship Company and
the White Star Company.
These two lines were amalgamated and became the
Cunard White Star Company, and for many years the ships of the
amalgamation flew the House Flags of both the Cunard and the White Star.
The Cunard flag, which used to be flown above that of the White star,
has a red field charged with a golden lion rampant guardant. The White
Star flag is a “broad pennant” with two tails and charged with a white
five-pointed star. In 1968 the flying of the White Star flag was
discontinued and only the Cunard flag is flown by Cunard ships.
Jarig Bakker, 14 Feb 1999, quoting
[bar71]
The lion holding a globe seems to be the crest of a coat
of arms (it is standing on a torse), making some sort of
pattern with the Bibby Line house
flag: Red flag with a golden crest on it. The lion
further shows surprisingly human features and a crown.
António Martins, 14 Aug 1999
Cunard White Star Co. The flag was changed to the version shown with the 1878 (some sources quote 1880) name change and any resemblance to human features probably lies in the viewers eyes. The lion may well have a benign (well fed) face but my guess is that the emblem is more a symbol of British pride and power originating in an uninhibited era. A study of video shots of the flag indicates that the lion emblem shown here is too large by around 25%. Unfortunately it was not possible to make out the finer detail apart from the fact that the lion is standing on a wreath, but the version shown here appears otherwise accurate unlike various sources where the portrayal varies for design with several omitting the wreath on which the lion stands whilst a couple omit the crown but I have not seen any suggestions that the design was ever altered so it would appear to have been unchanged since its inception. A swallow-tailed version is used by the fleet commodore.
Originated 1840 as the
British & North American Steam Packet Co. principally founded by Samuel Cunard,
becoming known as the Cunard Line and then in 1878 it was reformed as Cunard
Steam-Ship Co. Ltd. The original flag was a double pennant of blue with a white
saltire over plain red [see image below] and this flag is also
associated with D & C McIver, David McIver being a partner with Samuel Cunard in
the setting up of the new concern. Between around 1850-1880 another flag is
reported to have been flown at times, being a blue swallowtail with a white star
but its function is unclear. Such a flag is reputed to have been used by A.
Cunard & Sons of Nova Scotia for whom Samuel Cunard, who was born Canadian,
worked prior to going to England [no indication is given of their being
related]. Suggestions are that this flag was either a personal flag of Samuel or
was used by the senior captain of the time.
Neale Rosanoski, 16 February 2004
Abraham Cunard, an American loyalist of German extraction, moved north to Canada
after the War of Independence. His son Samuel became one of the leading
businessmen in Halifax, Nova Scotia. He was awarded the Admiralty contract to
carry mail by steam ship across the North Atlantic and to carry out the
agreement founded the British and North American Royal Mail Steam Packet
Company. The mail service was inaugurated by 'Britannia' in 1840. In the 1850s
the company extended its services to take on a Liverpool-Mediterranean route. In
the early 1870s Cunard's supremacy in the North Atlantic was challenged by the
White Star Line; this revitalized the company's performance and it embarked on a
programme of new building.
The North Atlantic Companies were hard hit by the 1930s recession and in 1934
Cunard took over White Star to form the Cunard White Star Line. Competition from
air travel led to passenger retrenchment from the 1960s. The 'Queen Mary' and
'Queen Elizabeth' were sold but the company launched a new liner, the 'Queen
Elizabeth 2' in 1969. In the 1970s the company diversified into cargo carrying.
It is at present part of the American Carnival Corporation, with a fleet of
three ships, cruising worldwide, including on its traditional transatlantic
route."
Jarig Bakker, 10 August 2004
by Jorge Candeias, 14 Feb 1999
It’s a red burgee with a white 5-pointed star.
Jorge Candeias, 14 February 1999
The White
Star flag is a “broad pennant” with two tails and charged with a white
five-pointed star. In 1968 the flying of the White Star flag was
discontinued and only the Cunard flag is flown
by Cunard ships, except
on one day of the year, April 20th, when the two flags are flown
together in commemoration that this is the birthday of the last
surviving officer of the old White Star Line.
Jarig Bakker, 14 February 1999, quoting
[bar71]
White Star Lines. The proper name was Orient Steam Navigation Co.
Ltd. but the alias is normally used. In 1867/8 the founder Thomas Henry
Ismay bought the goodwill and flag of another White Star Line which had just
gone bankrupt and when he set up his company two years later the flag became
theirs. Sources relate this as though the flag remained unchanged but according
to Basil Lubbock in "The Colonial Clippers" the original flag has a star of 6
points. After the merger with Cunard the ex White Star ships flew their old flag
superior to that of Cunard whilst Cunard and all new tonnage reversed the
procedure so the sale of the last of these ships, "Britannic", for scrap in 1960
would have seen the end of the White Star flag on top. The fleet commodore used
a white bordered version. With regard to the once a year display of the two
flags at the end, another version gives it as April 20th being the anniversary
of the merger. One other point about these two companies and their merger is
that it was for the trans-Atlantic passenger trade only and The Cunard
Steam-Ship Co. Ltd. continued in its own right to operate its cargo ships on the
Mediterranean trade and it was the initial owner of 62% of Cunard White Star
Line, buying the balance in 1947 and then in 1949 bringing everything back under
its name.
Neale Rosanoski, 16 February 2004
Living near Liverpool, the original homeport of what was first the White Star
Line and later Cunard White Star, I often have occasion to pass by the Cunard
Building on the Liverpool waterfront. This is a massive structure exuding the
height of Edwardian self-importance, although it is quite nicely done up inside.
This was the original building from which the president of the line spoke to
thousands of friends and relatives of passengers and crew on the occasion of the
loss of RMS Titanic in 1912 and the sinking of RMS Lusitania in 1915. From time
to time I have seen this flag flying from the roof of the Cunard Building, but
it does not seem to be flown on any fixed basis or schedule; on some days one
can see it flying and on other days the flagstaff is bare.
Ron Lahav, 18 Febraury 2004
Based on Sampson (1957)
James Dignan, 11 October 2003
Founded 1913 by the merger of three Liverpool companies. A subsidiary of the
Royal Mail Steam Packet Group from 1917 to 1930. After becoming an independent
company again in 1930, it purchased stock in several shipping companies before
going into a decline (Belfast Steamship Co. Ltd.,
Burns & Laird, British & Irish). British & Irish was purchased by the Irish
Government in 1965 and the remainder of the company was purchased in 1971 by
(P&O). Purchased by the Anchor Line
(Leith, UK) in 1969.
Based in Leith, Scotland
Jarig Bakker and Phil Nelson, 11 October 2003
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